ROOH
Find your Voice
Own the Room.
Case Study
10 minute read
ROLE
TIMELINE
SKILLS
Principtal Product Designer
ongoing
Systems Architecture
Product Thinking
0 -> 1
Conception
Rooh
was conceived to support this invisible transition.
As an early-stage startup, its goal is not to replace human coaching, but to create a low-pressure space where users can practice communicating with confidence, clarity, and self-awareness.
Introduction
For college students in particular, communication failures are often invisible. Hesitation in speaking up, uncertainty in tone, or fear of being misunderstood rarely surface as explicit feedback, yet they compound over time and affect confidence and opportunity
How might we create a low-pressure, self-guided environment that helps users practice communication skills and build confidence before real-world interactions?
Problem Framing
Initial Assumptions
Students want to improve communication but lack structured practice spaces
Progress in communication is emotional as much as it is technical
A tool must feel non-judgmental to encourage repeated use
(These assumptions were intentionally treated as hypotheses, not truths.)
Design